{"id":6868118339669,"title":"New Chapter, Perfect Hair- Skin \u0026 Nails, 30 Veg Caps","handle":"perfect-hair-skin-nails-142794","description":"\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e When building your skincare regimen, add Perfect Hair, Skin \u0026amp; Nails supplement to nourish your radiance from the inside out. With researched ingredients for improved skin elasticity and collagen protection, this clinically proven*, one-daily supplement delivers potent Astaxanthin with antioxidant action over 50x STRONGER than Vitamin C. Its proven skin results include reducing the appearance of fine lines and wrinkles noticeable in just 6 weeks.* Perfect Hair, Skin and Nails vitamins is rich in Fermented Biotin that deeply nourishes strong hair and nails by supporting your natural keratin production. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Benefits\u003c\/strong\u003e\u003cbr\u003e\n\t\u003cbr\u003e Easily Digestible BIOTIN: The only beauty supplement with Fermented Biotin, which is 30x more powerful than typical, non-fermented biotin in antioxidant activity?no megadosing**.\nProtects Collagen \u0026amp; Skin Elasticity: Noticeable skin results in just 6 weeks with clinically proven ASTAXANTHIN?a rare plant-nutrient from organic algae that is 50x stronger than Vitamin C*.\nHair Skin and Nails Vitamins: Nourish healthy hair \u0026amp; build strong nails with Fermented Biotin to promote your body?s natural production of keratin*.\nHolistic Beauty with added SUPERFOOD blends to support stress, energy and digestion?key areas that can affect skin health*. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e \t\u003cdiv class=\"prodSupCls\"\u003e \u003ctable width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"3\"\u003e\n\u003ctr\u003e\n\t\t\u003ctd colspan=\"3\" style=\"height: 63px\"\u003e\n\u003cp\u003e\n\t\t\u003cstrong\u003eSupplement Facts \u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003e\u003cspan style=\"float: right\"\u003e\u003cstrong\u003eServing Size: 1 Capsule\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd width=\"49%\"\u003e\u003c\/td\u003e\n \u003ctd width=\"24%\"\u003e\u003cstrong\u003eAmount Per Serving\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd width=\"27%\"\u003e\u003cstrong\u003e%DV\u003c\/strong\u003e\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Biotin (from culture media)\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e300 mcg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e100%\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Organic Haematococcus pluvialis algae\u003cbr\u003e\n\t Astaxanthin 4?mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e120 mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e*\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Organic Reishi\u003cstrong\u003e \u003c\/strong\u003e(Ganoderma \n\t lucidum, Ling zhi)\u003cbr\u003e(mycelium and fruiting bodies)\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e100 mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e*\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Stress and Energy Support Blend (from culture \n\t media)\u003cbr\u003eOrganic Schizandra (berry), Organic Maca (root), Organic \n\t Chamomile (flower)\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e56.2 mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e*\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Digestive Support Blend (from culture media)\u003cbr\u003e\n\t Organic Aloe (leaf), Organic Peppermint (leaf), Organic Coriander (seed), \n\t Organic Cardamom (fruit), Organic Artichoke (leaf)\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e37.5 mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e*\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\" colspan=\"3\"\u003e \u003cspan class=\"font5\"\u003e*Daily Value not established.\u003c\/span\u003e\n\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd colspan=\"3\"\u003e \u003cstrong\u003eOther Ingredients: \u003c\/strong\u003eFerment \n\t media (organic soy flour, organic gum acacia, organic \u003cem\u003eSaccharomyces \n\t cerevisiae\u003c\/em\u003e, organic maltodextrin, organic orange peel powder, lactic \n\t acid bacteria [\u003cem\u003eL. acidophilus\u003c\/em\u003e, \u003cem\u003eB. bifidum\u003c\/em\u003e and \u003cem\u003eL. \n\t rhamnosus\u003c\/em\u003e], papain [deactivated], bromelain [deactivated] and organic \n\t safflower oil), capsule (pullulan [\u003cem\u003eAureobasidium pullulans\u003c\/em\u003e], \n\t carrageenan, water and potassium chloride), silicon dioxide, organic brown \n\t rice and tocopherols.\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \t\u003c\/table\u003e\n\u003c\/div\u003e\n\n\t\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuggestions\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e One capsule daily with food. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpecial Note\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\tMade with Certified Organic Algae, Non-GMO Project Verified, Certified Gluten Free, Certified Kosher, 100% Vegetarian, Certified Vegan, No Synthetic Fillers, No Artificial Flavors or Colors, No Sugars (as found in some hair skin and nails gummies and biotin gummies), no animal byproducts (as found in some collagen supplements).\n\t\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWarnings\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e As with any dietary supplement, you should advise your healthcare professional of the use of this product. If you are nursing, pregnant, or considering pregnancy, you should consult your healthcare professional prior to using this product. Discontinue use and contact your healthcare professional if you experience a side effect or an allergic reaction. Do not exceed suggested use. Keep out of reach of children.\n\nNot recommended for use in children.\n \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCalifornia Proposition 65 WARNING\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSome products on this website contains progesterone, a chemical known to the State of California to cause cancer. Consult with your physician before using this product.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDisclaimer\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eHerbsdaily.com offers\n\t\t\t\t\t\t\t\tnationally branded products that are produced according to manufacturing standards\n\t\t\t\t\t\t\t\tset by regulators at everyday low prices. Do not use unproven, unbranded products, which can pose serious risks to your health.","published_at":"2022-11-01T03:42:47-07:00","created_at":"2022-11-01T03:42:48-07:00","vendor":"New Chapter","type":"Hair Remedies","tags":["Brand_New Chapter","DISAPPROVED","HairCare","HairRemedies","mapped_vendor_product","PersonalBeautyCare","restricted_on_marketplace"],"price":2797,"price_min":2797,"price_max":2797,"available":true,"price_varies":false,"compare_at_price":3997,"compare_at_price_min":3997,"compare_at_price_max":3997,"compare_at_price_varies":false,"variants":[{"id":40399953592405,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"68878","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"New Chapter, Perfect Hair- Skin \u0026 Nails, 30 Veg Caps","public_title":null,"options":["Default Title"],"price":2797,"weight":163,"compare_at_price":3997,"inventory_management":"shopify","barcode":"727783901163","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.herbsdaily.com\/cdn\/shop\/products\/142794_6e043831-f150-4107-9141-ae7cbf28357a.jpg?v=1709611793"],"featured_image":"\/\/www.herbsdaily.com\/cdn\/shop\/products\/142794_6e043831-f150-4107-9141-ae7cbf28357a.jpg?v=1709611793","options":["Title"],"media":[{"alt":null,"id":23590190121045,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.herbsdaily.com\/cdn\/shop\/products\/142794_6e043831-f150-4107-9141-ae7cbf28357a.jpg?v=1709611793"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.herbsdaily.com\/cdn\/shop\/products\/142794_6e043831-f150-4107-9141-ae7cbf28357a.jpg?v=1709611793","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e When building your skincare regimen, add Perfect Hair, Skin \u0026amp; Nails supplement to nourish your radiance from the inside out. With researched ingredients for improved skin elasticity and collagen protection, this clinically proven*, one-daily supplement delivers potent Astaxanthin with antioxidant action over 50x STRONGER than Vitamin C. Its proven skin results include reducing the appearance of fine lines and wrinkles noticeable in just 6 weeks.* Perfect Hair, Skin and Nails vitamins is rich in Fermented Biotin that deeply nourishes strong hair and nails by supporting your natural keratin production. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Benefits\u003c\/strong\u003e\u003cbr\u003e\n\t\u003cbr\u003e Easily Digestible BIOTIN: The only beauty supplement with Fermented Biotin, which is 30x more powerful than typical, non-fermented biotin in antioxidant activity?no megadosing**.\nProtects Collagen \u0026amp; Skin Elasticity: Noticeable skin results in just 6 weeks with clinically proven ASTAXANTHIN?a rare plant-nutrient from organic algae that is 50x stronger than Vitamin C*.\nHair Skin and Nails Vitamins: Nourish healthy hair \u0026amp; build strong nails with Fermented Biotin to promote your body?s natural production of keratin*.\nHolistic Beauty with added SUPERFOOD blends to support stress, energy and digestion?key areas that can affect skin health*. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e \t\u003cdiv class=\"prodSupCls\"\u003e \u003ctable width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"3\"\u003e\n\u003ctr\u003e\n\t\t\u003ctd colspan=\"3\" style=\"height: 63px\"\u003e\n\u003cp\u003e\n\t\t\u003cstrong\u003eSupplement Facts \u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003e\u003cspan style=\"float: right\"\u003e\u003cstrong\u003eServing Size: 1 Capsule\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd width=\"49%\"\u003e\u003c\/td\u003e\n \u003ctd width=\"24%\"\u003e\u003cstrong\u003eAmount Per Serving\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd width=\"27%\"\u003e\u003cstrong\u003e%DV\u003c\/strong\u003e\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Biotin (from culture media)\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e300 mcg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e100%\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Organic Haematococcus pluvialis algae\u003cbr\u003e\n\t Astaxanthin 4?mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e120 mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e*\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Organic Reishi\u003cstrong\u003e \u003c\/strong\u003e(Ganoderma \n\t lucidum, Ling zhi)\u003cbr\u003e(mycelium and fruiting bodies)\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e100 mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e*\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Stress and Energy Support Blend (from culture \n\t media)\u003cbr\u003eOrganic Schizandra (berry), Organic Maca (root), Organic \n\t Chamomile (flower)\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e56.2 mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e*\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\"\u003e Digestive Support Blend (from culture media)\u003cbr\u003e\n\t Organic Aloe (leaf), Organic Peppermint (leaf), Organic Coriander (seed), \n\t Organic Cardamom (fruit), Organic Artichoke (leaf)\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e37.5 mg\u003c\/td\u003e\n \u003ctd style=\"height: 17px\"\u003e*\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd style=\"height: 17px\" colspan=\"3\"\u003e \u003cspan class=\"font5\"\u003e*Daily Value not established.\u003c\/span\u003e\n\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd colspan=\"3\"\u003e \u003cstrong\u003eOther Ingredients: \u003c\/strong\u003eFerment \n\t media (organic soy flour, organic gum acacia, organic \u003cem\u003eSaccharomyces \n\t cerevisiae\u003c\/em\u003e, organic maltodextrin, organic orange peel powder, lactic \n\t acid bacteria [\u003cem\u003eL. acidophilus\u003c\/em\u003e, \u003cem\u003eB. bifidum\u003c\/em\u003e and \u003cem\u003eL. \n\t rhamnosus\u003c\/em\u003e], papain [deactivated], bromelain [deactivated] and organic \n\t safflower oil), capsule (pullulan [\u003cem\u003eAureobasidium pullulans\u003c\/em\u003e], \n\t carrageenan, water and potassium chloride), silicon dioxide, organic brown \n\t rice and tocopherols.\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \t\u003c\/table\u003e\n\u003c\/div\u003e\n\n\t\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuggestions\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e One capsule daily with food. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpecial Note\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\tMade with Certified Organic Algae, Non-GMO Project Verified, Certified Gluten Free, Certified Kosher, 100% Vegetarian, Certified Vegan, No Synthetic Fillers, No Artificial Flavors or Colors, No Sugars (as found in some hair skin and nails gummies and biotin gummies), no animal byproducts (as found in some collagen supplements).\n\t\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWarnings\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e As with any dietary supplement, you should advise your healthcare professional of the use of this product. If you are nursing, pregnant, or considering pregnancy, you should consult your healthcare professional prior to using this product. Discontinue use and contact your healthcare professional if you experience a side effect or an allergic reaction. Do not exceed suggested use. Keep out of reach of children.\n\nNot recommended for use in children.\n \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCalifornia Proposition 65 WARNING\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSome products on this website contains progesterone, a chemical known to the State of California to cause cancer. Consult with your physician before using this product.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDisclaimer\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eHerbsdaily.com offers\n\t\t\t\t\t\t\t\tnationally branded products that are produced according to manufacturing standards\n\t\t\t\t\t\t\t\tset by regulators at everyday low prices. Do not use unproven, unbranded products, which can pose serious risks to your health."}
Related Products
Product Description
When building your skincare regimen, add Perfect Hair, Skin & Nails supplement to nourish your radiance from the inside out. With researched ingredients for improved skin elasticity and collagen protection, this clinically proven*, one-daily supplement delivers potent Astaxanthin with antioxidant action over 50x STRONGER than Vitamin C. Its proven skin results include reducing the appearance of fine lines and wrinkles noticeable in just 6 weeks.* Perfect Hair, Skin and Nails vitamins is rich in Fermented Biotin that deeply nourishes strong hair and nails by supporting your natural keratin production.
Product Benefits
Easily Digestible BIOTIN: The only beauty supplement with Fermented Biotin, which is 30x more powerful than typical, non-fermented biotin in antioxidant activity?no megadosing**. Protects Collagen & Skin Elasticity: Noticeable skin results in just 6 weeks with clinically proven ASTAXANTHIN?a rare plant-nutrient from organic algae that is 50x stronger than Vitamin C*. Hair Skin and Nails Vitamins: Nourish healthy hair & build strong nails with Fermented Biotin to promote your body?s natural production of keratin*. Holistic Beauty with added SUPERFOOD blends to support stress, energy and digestion?key areas that can affect skin health*.
Ingredients
Suggestions
One capsule daily with food.
Special Note
Made with Certified Organic Algae, Non-GMO Project Verified, Certified Gluten Free, Certified Kosher, 100% Vegetarian, Certified Vegan, No Synthetic Fillers, No Artificial Flavors or Colors, No Sugars (as found in some hair skin and nails gummies and biotin gummies), no animal byproducts (as found in some collagen supplements).
Warnings
As with any dietary supplement, you should advise your healthcare professional of the use of this product. If you are nursing, pregnant, or considering pregnancy, you should consult your healthcare professional prior to using this product. Discontinue use and contact your healthcare professional if you experience a side effect or an allergic reaction. Do not exceed suggested use. Keep out of reach of children. Not recommended for use in children.
California Proposition 65 WARNING
Some products on this website contains progesterone, a chemical known to the State of California to cause cancer. Consult with your physician before using this product.
Disclaimer
Herbsdaily.com offers nationally branded products that are produced according to manufacturing standards set by regulators at everyday low prices. Do not use unproven, unbranded products, which can pose serious risks to your health.
When building your skincare regimen, add Perfect Hair, Skin & Nails supplement to nourish your radiance from the inside out. With researched ingredients for improved skin elasticity and collagen protection, this clinically proven*, one-daily supplement delivers potent Astaxanthin with antioxidant action over 50x STRONGER than Vitamin C. Its proven skin results include reducing the appearance of fine lines and wrinkles noticeable in just 6 weeks.* Perfect Hair, Skin and Nails vitamins is rich in Fermented Biotin that deeply nourishes strong hair and nails by supporting your natural keratin production.
Product Benefits
Easily Digestible BIOTIN: The only beauty supplement with Fermented Biotin, which is 30x more powerful than typical, non-fermented biotin in antioxidant activity?no megadosing**. Protects Collagen & Skin Elasticity: Noticeable skin results in just 6 weeks with clinically proven ASTAXANTHIN?a rare plant-nutrient from organic algae that is 50x stronger than Vitamin C*. Hair Skin and Nails Vitamins: Nourish healthy hair & build strong nails with Fermented Biotin to promote your body?s natural production of keratin*. Holistic Beauty with added SUPERFOOD blends to support stress, energy and digestion?key areas that can affect skin health*.
Ingredients
Supplement Facts Serving Size: 1 Capsule |
||
Amount Per Serving | %DV | |
Biotin (from culture media) | 300 mcg | 100% |
Organic Haematococcus pluvialis algae Astaxanthin 4?mg |
120 mg | * |
Organic Reishi (Ganoderma
lucidum, Ling zhi) (mycelium and fruiting bodies) |
100 mg | * |
Stress and Energy Support Blend (from culture
media) Organic Schizandra (berry), Organic Maca (root), Organic Chamomile (flower) |
56.2 mg | * |
Digestive Support Blend (from culture media) Organic Aloe (leaf), Organic Peppermint (leaf), Organic Coriander (seed), Organic Cardamom (fruit), Organic Artichoke (leaf) |
37.5 mg | * |
*Daily Value not established. | ||
Other Ingredients: Ferment media (organic soy flour, organic gum acacia, organic Saccharomyces cerevisiae, organic maltodextrin, organic orange peel powder, lactic acid bacteria [L. acidophilus, B. bifidum and L. rhamnosus], papain [deactivated], bromelain [deactivated] and organic safflower oil), capsule (pullulan [Aureobasidium pullulans], carrageenan, water and potassium chloride), silicon dioxide, organic brown rice and tocopherols. |
Suggestions
One capsule daily with food.
Special Note
Made with Certified Organic Algae, Non-GMO Project Verified, Certified Gluten Free, Certified Kosher, 100% Vegetarian, Certified Vegan, No Synthetic Fillers, No Artificial Flavors or Colors, No Sugars (as found in some hair skin and nails gummies and biotin gummies), no animal byproducts (as found in some collagen supplements).
Warnings
As with any dietary supplement, you should advise your healthcare professional of the use of this product. If you are nursing, pregnant, or considering pregnancy, you should consult your healthcare professional prior to using this product. Discontinue use and contact your healthcare professional if you experience a side effect or an allergic reaction. Do not exceed suggested use. Keep out of reach of children. Not recommended for use in children.
California Proposition 65 WARNING
Some products on this website contains progesterone, a chemical known to the State of California to cause cancer. Consult with your physician before using this product.
Disclaimer
Herbsdaily.com offers nationally branded products that are produced according to manufacturing standards set by regulators at everyday low prices. Do not use unproven, unbranded products, which can pose serious risks to your health.
*LIST PRICES:Â Often pricing of an item on this site is provided in terms of a discount to a List Price, which is the price of the item as provided to us by a manufacturer or vendor before discounts are taken. It is important to keep in mind that the List Price may not be the prevailing market price or the regular retail price.